In the process of interaction design, there are some taking is which are useful for data gathering. The data getting please a vital role while establishing the requirements. In the stage of data gathering, to collect sufficient accurate and relevant data so it would be helpful to establish the requirements accordingly. Meanwhile, in this article, we are going to discuss the five key elements in the process of data gathering. In the process of data gathering, five key issues are highlighted our goals, choosing participants, triangulation of participant relations, and pilot.

What is data gathering?

We conducted data gathering to collect sufficient accurate and relevant data according to the design so that we can proceed further. It captures the user reaction and their performance too.


 There are three stages for data gathering interviews and observation. An interview means there is the involvement of interviews and the interviewees. They are structural or unstructured questions and are used for face-to-face communication in the interview process. A questionnaire plays a vital role here.  A set of questions designed to be answered accordingly. Observation is also one of the important factors where we come to know the advantages and disadvantages of the process. 

Five Key Issues

1.      Setting Goals

            Firstly, we have supposed to decide how to analyze data after collection.

2.      Identifying participants

            Decide from where and to whom together the data.

3.      Relationship with the participants

            Make clear and be professional

            Informed earlier one

4.        Triangulation

            Observe the data from various perspectives instead of one.

5.        Pilot studies

            A small trial of the main study purpose/work


In the data-gathering process, you can collect notes audio videos, and photographs. In the process of the interview, two types are unstructured and structured. Unstructured interviews are flexible and not bounded. Structured interviews are tightly scripted and limited too.

In the process of the interview, two types of questions can be asked that are closed questions means yes or no type of questions, and another one is open questions which are open-ended. In the process of the interview, you should avoid long questions, compound sentences, jargon words, language, etc. 

You can run the interview by asking questions like introducing yourself and then asking some questions which are quite easy and non-threatening. then present a question in a logical order related to the topic and at the end closer to the interview give thanks for signalling the end example switch recorder off.


The question should be closed-ended or open-ended.

Close question is quite easier rather than open-ended and it is easy to analyze on a computer. 

You can use this technique for a large population.

Paper email web chat was used for this process.

In the process of questionnaire design, the impact of the question should be in a particular order. 

You can add some different versions of the question based on the topic.

Provide some clear instructions on how to complete how to solve the question in the questionnaire.

You can maintain a balance between the space and keeping the questionnaire.


There are two types of observation: direct observation and indirect observation. In the process of direct observation which is based on a structure framework insider or outsider participants and ethnography which is related to the fieldwork. Direct observation can be controlled. Indirect observation includes tracking user activities like diaries or interaction logging.

Final thought:

Overall we have discussed the five key issues of data gathering which are goals, choosing participants, triangulation, participant relationships, and pilot studies. All the techniques can be combined depending on the participant nature of the techniques availability of the resources and the study focus material. In this article, we have discussed how to plan and collect the data gathering, how to plan and run an interview, how to design a simple questionnaire, how to plan and execute an observation, etc.

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