Boat, one of the leading audio brands in India, has recently announced the appointment of Vivek Gambhir as its new chairman. Additionally, Sameer Mehta has been named the new CEO of the company. These appointments come as a part of the company’s efforts to further strengthen its leadership team and position itself for growth in the highly competitive Indian market.
Vivek Gambhir, who has over two decades of experience in the consumer goods industry, was previously the CEO of Godrej Consumer Products Limited (GCPL), a leading FMCG company in India. He has played a key role in driving the growth of GCPL, and his experience and expertise will be valuable assets for Boat as it looks to expand its business. He also worked as a partner with Bain & Company.
Commenting on his appointment, Vivek Gambhir said, “I am thrilled to join Boat as its chairman.” The company has built a strong brand and has a great team in place. I look forward to working with the team to build on the success that Boat has achieved and take it to new heights.”
Gambhir will now be in charge of strategy, organisational development, culture, and future growth at boAT.
Whereas, Sameer Mehta, who has been appointed as the new CEO of Boat, brings with him over two decades of experience in the consumer electronics industry. Prior to joining Boat, he was the Vice President of Sales and Marketing at Samsung India, where he played a key role in driving the growth of the company’s mobile business in India.
Speaking about his appointment, Sameer Mehta said, “I am excited to join Boat as its CEO.” “The company has established itself as a leading player in the audio segment, and I look forward to working with the team to further strengthen its position and drive growth.”
The boat has established itself as a leading player in the highly competitive Indian market, thanks to its high-quality products and aggressive marketing strategies. The company has a strong portfolio of products, including earphones, headphones, Bluetooth speakers, and smartwatches, among others.
The appointment of Vivek Gambhir as chairman and Sameer Mehta as CEO represents a significant step forward for Boat, which has already established itself as a market leader in the Indian audio market. The company’s strong portfolio of products, coupled with the expertise and experience of its new leadership team, puts it in a strong position to drive growth and expand its business in the years to come.
Some phrases that both of them exclaimed in gratitude to the company were:
“We are currently the world’s number two firm in the wearables (earwear and smartwatches) industry, as well as a leading brand in many categories in India. It is a source of tremendous pleasure that an Indian brand is now among the world’s top brands. And I’m looking forward to the next phase of boAt, which will be led by visionary cofounders. According to Gambhir.
“We invited Vivek to join us in early 2021 to help us on our scaling-up journey, preparing us to think and act like a larger organisation rather than a start-up.” “With Aman and I working closely with Vivek to operate the firm over the last few years, it has been a period of great learning and progress,” “Mehta said.
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