India’s Eurasian Policy: A Continental Strategy

India’s Eurasian Policy: A Continental Strategy

The Ukrainian crisis has changed the dynamics in International relations and with the growing proximity between China and Russia, the geopolitical significance of Eurasia has increased. The Indo-Pacific policy and Eurasian Policy are the two most crucial aspects of India’s foreign policy. The Indo-Pacific policy establishes India’s maritime geopolitics and Eurasia’s policy will build a continental strategy.

Remote Voting for Migrants: EC initiative to boost voter turnout

Remote Voting for Migrants: EC initiative to boost voter turnout

The Election Commission is keen on introducing Remote Voting Machines (RVM) to domestic migrants. The official statement issued by the Election Commissioner of India, puts forward that it has developed a prototype that is ready for a demo. It introduces an electronic machine that is compatible with handling multiple constituencies from a single polling booth.

Neuroscience model of Branding: A Psychological Marketing Strategy

Neuroscience model of Branding: A Psychological Marketing Strategy

Branding is a process of shaping and creating a strong brand image of the company in the minds of consumers to give meaning to a product or service. The objective of a brand is to build customer loyalty and brand salience. A unique branding technique can give you a competitive edge which helps in acquiring and retaining customers in the long run. 

NBA Accreditation: A Focused path towards Future

National Board of Accreditation: A Focused path towards Future

The National Board of Accreditation was initially established under the act of AICTE IN 1994 to assess the standard of education offered by institutions for engineering, technical courses, hospitality, applied arts and crafts, pharmacy, and management programs offered in India. NBA came into existence as an autonomous body in 2010 and the Memorandum of Association and Rules of NBA was amended in 2013 by which it establishes its independence in its functioning: financially as well as a decision-making body