Persuasive technologies are digital tools or platforms that are designed to change an individual’s attitudes, behaviors, or decisions. They are used in a variety of contexts, including advertising, marketing, and health care, and can take many forms, such as mobile apps, websites, or interactive kiosks.
One of the key characteristics of persuasive technologies is that they use psychological techniques to influence users. These techniques include things like social proof, which is the idea that people are more likely to do something if they see others doing it, or scarcity, which is the idea that people are more likely to want something if it is in limited supply.
Another important aspect of persuasive technologies is that they often use personalization to tailor their messages to individual users. For example, a fitness tracking app might use data about a user’s activity levels and goals to create a personalized workout plan, or an online shopping platform might use data about a user’s browsing history to make personalized product recommendations.
There are many examples of persuasive technologies in use today. For example, fitness tracking apps like Fitbit and MyFitnessPal use gamification to encourage users to exercise more by setting goals and rewarding them with virtual badges or other incentives. Online shopping platforms like Amazon and Netflix use personalized recommendations to influence purchasing decisions by showing users products or content that they are likely to be interested in. And health care apps like Quit Genius and Quit Genius use cognitive behavioral therapy techniques to help people quit smoking.
While persuasive technologies can be effective in changing people’s attitudes and behaviors, there are also concerns about the potential negative effects of these tools. For example, some critics argue that persuasive technologies can be used to manipulate people’s choices, or that they can have unintended , such as increasing consumerism or contributing to a surveillance society.
Characteristics of persuasive technologies:
There are several key characteristics of persuasive technologies:
- They use psychological techniques: Persuasive technologies employ various psychological techniques to influence users, such as social proof, scarcity, and the principle of consistency.
- They use personalization: Persuasive technologies often use personalization to tailor their messages to individual users. They use data about a user’s behavior, preferences, and demographics to create personalized messages and recommendations.
- They are interactive: Persuasive technologies are often interactive, allowing users to engage with them in various ways, such as through touchscreens, voice commands, or gestures.
- They are designed to change attitudes and behaviors: Persuasive technologies are designed to change people’s attitudes and behaviors, such as encouraging them to exercise more, purchase a product, or change a habit.
- They are context-aware: Persuasive technologies are aware of their context, such as the user’s location, time of day, or activity, and use this information to deliver personalized messages and recommendations.
- They are used in multiple domains: Persuasive technologies are used in a wide range of domains including health, marketing, education, and entertainment.
- They can have both positive and negative effects: Persuasive technologies can be effective in changing people’s attitudes and behaviors, but they can also have negative effects such as manipulation and unintended consequences.