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“Internet penetration and better speeds have ensured that we now have a substantial market that streams subtitled content and are consuming American content more than ever before. So, they relate to Hollywood movies now and their fandom is increasing every year. Secondly, these movies- be it around superheroes or fantasy adventures- are spectacles that people don’t mind paying high multipleprices
HOW MANY INDIANS ARE WATCHING?
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As per a new report titled ‘Hollywood Is For Everyone’, 177 million viewers watch English films and entertainment channels on TV in India. The study was done by Nielsen, where it surveyed over 1500 cine-buffs from across metros and non-metro cities including Mumbai, Delhi, Chennai, Pune, Ahmedabad, Lucknow and Indore.
IS INDIA A BIG MARKET FOR HoLLYWOOD?
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Hollywood films have managed to earn ₹1,200 crore to ₹1,300 crore in box office collections in India in 2022, despite fewer films releasing post covid-19 disruptions, making for about 12-13% of overall box office earnings in the country last year. While Disney’s Avatar- The Way of Water had made over ₹366 crore at last count, the highest for a Hollywood film in India so far, other hits include Doctor Strange in the Multiverse of Madness, Thor: Love and Thunder, Top Gun: Maverick and Black Panther: Wakanda Forever.
WHY INDIANS LOVE HOLLYWOOD?
The quality of an average Hollywood movie surpasses a ‘high grossing’ Bollywood movie by far. The makers of a Hollywood movie are more focused on critical acclaim, unlike Bollywood, where a film’s pool-in is the touchstone of its success. Hollywood movies are well informed and well researched.
Hollywood or Bollywood “Cinema can fill in the empty spaces of your life and your loneliness”.