A page is viewed when a page of your website is loaded by the browser. It is also defined as the number of views a website or a webpage gets over a period of time. It is different from page visits as a single page visit can result in multiple page views because one reader coming to your site can view multiple pages.
A page view is important because it’s easy to understand and calculate. Page view does not take into account whether the view takes place on a new visit or an already existing visit. Websites do not need to track visitors depending on pageviews and can provide better privacy while using their sites.
Pageviews are an instance of a page being loaded or reloaded in a browser. Pageviews is a metric defined as the total number of pages viewed. Unlike pageviews, Unique Pageviews are the total number of sessions during which a specific page was viewed at least once. A unique pageview is counted for each page URL and page Title combination.
Let’s say a visitor visits your eCommerce website and onto a product category page, then browses a particular product page, and then visits the same product page again. During this session, the particular product page is viewed two times. These two page views in this single session will be added to the total number of pageviews for that page. But only one unique pageview will be added to the total number of unique pageviews for that product page during a single session since it is viewed by the same visitor in the same session.
Bounce Rate represents the percentage of visitors who enter a site, take no action, and leave after visiting only one page. This metric counts all visitors who leave your website from the same page they entered without taking an action like clicking a link, filling out a form, making a purchase, or simply visiting another page.
Similarweb calculates bounce rate by dividing the single-page visits by total visits to your site during a set period. The bounce rate is reported as a percentage of the total visits during the specified time frame.
For example, if you had 500 visitors to your site on day X and 250 left without taking action, your bounce rate on day X is 50%. This includes visitors who remained on the page until the session timed out.
What is a good bounce rate?
In general, the lower the bounce rate the better, because as a website owner, your goal is to maximize engagement with your site.
An optimal bounce rate is dependent on your competitors and the industry you operate in. If you are an E-commerce site, for example, you’ll want to achieve the lowest bounce rate possible, because the more engagement with your site and the more pages a user views, the more likely they are to make a purchase. On the other hand, if your website is a news site or a blog, users often perform single-page sessions because they are looking for a single piece of information.
By using Similarweb data, you can identify your site’s bounce rate and then benchmark against your competitors and your industry as a whole to understand how your performance stacks up against the competition.