Culture
How Indians are adapting the Korean language and adoring the Hallyu waves

How Indians are adapting the Korean language and adoring the Hallyu waves

THE LANGUAGE IN INDIA WITH THE FASTEST GROWTH 

The study of Korean has risen to fifth place among all languages in the nation.

Around the world, there is a huge demand for studying Korean, and over the past two years, this need has been continuously growing in India as well.

Classes in Korea grew by 30% compared to 2021 and 400% compared to 2020 at Sejong Institute and the (KCCI) Korean Cultural Centre in India, which are financed by the Korean government.

More than 9,550 students took part in the KCCI-organized Korean language programs in 2022. Over the past few years, there has been a huge increase in interest in the Korean language and culture due to the K-culture boom in India brought on by Korean dramas and K-Pop.

As a result, there has been a sharp rise in the demand for culture classes and the Korean language and a heightened interest in Korean culture.

In 2023, this rising trend is anticipated to persist. 90 seats in three classes of the remarkable classes for Korean language and culture that opened for registration on January 9, 2023, were filled in under five minutes, and all 367 seats in the 18 regular classes at Sejong Institute that started on February 6, 2023, were filled in under one to three minutes. Several students who wished to register were disappointed to have missed the chance.

The KCCI has inked an MOU with the University of Delhi on the opening and procedure of Korean language classes at Motilal Nehru College, one of the institutions at Delhi University’s South Campus, in order to address the infrastructural shortage. Starting on February 4, 2023, a 12-week course is being offered.

According to a report on language learning patterns, attitudes, and perceptions published by the well-known language learning app Duolingo, Korean is one of the fastest-growing languages in India among Indian millennials and Gen-Z, especially those between the ages of 17 and 25. This is because Korea is heavily influenced by pop culture.

The research stated that Korean has risen up the list of most often studied languages, after traditional heavyweights like English, Spanish, French, and Hindi, and has firmly established itself as the fifth most popular language in the nation.

THE LANGUAGE IN INDIA WITH THE FASTEST GROWTH 
Image source: Learn Korean in India

The 17 to 25 age group across all languages has seen the most traction on Duolingo, according to Karandeep Singh Kapany, country marketing manager for Duolingo in India. He added that young India wants to stay attached to the local and global culture.

We look forward to further personalizing classes for the Indian learner and satisfying their language learning demands as more Indians switch to enjoyable and efficient virtual learning platforms.

Various institutions have taken the initiative to teach the Korean language and culture which is now in demand known as IKETS ( Indian Korea Education Technology and Solution) About I-Kets is an innovative online platform that offers Korean language and cultural education to Indian learners.

As the demand for Korean language and culture education continues to grow in India, I-Kets has taken the initiative to provide a comprehensive and engaging learning solution to Indian people of all ages and backgrounds, regardless of their level of proficiency.

Utilizing state-of-the-art Edu tech solutions from South Korea, I-Kets offers a wide range of courses to suit every learner’s needs, including beginner, intermediate, and advanced levels, as well as specialized courses in Korean grammar, vocabulary, and pronunciation. The experienced and passionate team at I-Kets is qualified and knowledgeable about the Korean language and culture, and they provide learners with practical and effective learning strategies.

I-Kets offers personalized one-on-one sessions focused on GKS & TOPIK, as well as guidance in writing SOPs and personal statements to help learners achieve their Korean goals, such as studying in Korea or job opportunities in Korean companies.

Unlike other online Korean language courses that offer a one-size-fits-all approach, I-Kets brings a human touch to language learning. The platform allows learners to choose the methods that work best for them, taking them to the heart of the language they’re passionate about and providing them with tools to inspire and achieve better results with the very Korean-made system.

One of the unique offerings of I-Kets is Master TOPIK, a platform that provides a learning strategy that is the fastest and easiest way to reach the target TOPIK score. Students can solve TOPIK problems online, which are designed to be similar to the actual test.

The students who have enrolled in I-Kets have found the classes to be enjoyable and helpful. They appreciate the easy-to-understand books and classes, as well as the friendly interaction with Korean and Indian teachers. I-Kets not only provides students with a Korean language education but also makes them aware of Korean universities and various scholarships through which they can achieve their dream of studying in Korea.

In conclusion, I-Kets is an excellent platform for Indian learners who want to learn the Korean language and culture. With its comprehensive courses, personalized approach, and unique offerings like Master TOPIK, I-Kets is the perfect platform to achieve your Korean language goals. If you’re looking for an innovative and engaging way to learn Korean, I-Kets is the way to go.

In fact, over 56% of respondents to a Duolingo poll claimed that pop culture trendsetters including OTT shows, movies, and web series had influenced their decision to learn a new language. According to the survey, the top five languages in Duolingo are English, Spanish, French, German, and Japanese.

About 40% of respondents said they were taking language classes right now. Although there are many motivations for Indian language learners to acquire a new language, personal growth, and professionalism continue to be the key drivers.

This pattern is seen in India’s non-metro and metro cities across all age groups. Following closely behind are some motives: curiosity about a different culture, wanting to stay involved in the community and taking up a new interest included in the survey.

Encroachment of Hallyu wave 

The popularity and endorsement of Korean culture in India increased in 2020 as a result of the Covid-19-induced lockdown, Korean dramas that were made available on various video streaming services, and the legendary fame of Korean music bands in this country. Due in large part to social media posts from Asian stars and the success of the movie Parasite, Korean food exports reached a record high.

K-pop, K-movies, and K-dramas first attracted a fad following that is now blossoming into lover culture, mostly among the country’s urban youth. Following in the footsteps of music and movies, K-food and cookery are undergoing necessary updates and entering the bigger Indian market. According to Hwang Il-Yong, director of the Korean Culture Centre India, “K-cuisine is extremely popular, particularly on social media in the form of food challenges like Mukbang.”

Encroachment of Hallyu wave 
Image source: Orange Country register

Restaurants and online food delivery services that specialize in Korean cuisine have grown in popularity over the years, but after the first lockdown, local requests for dishes like Korean-style Ramyeon, Korean fried chicken, Kimchi, gimbap, and kimchi-jjigae began to soar due to the consumption of Korean content online.

Hallyu’s influence has expanded the vocabulary of K-food terminology beyond Kimchi. The proliferation of Korean restaurants in different cities is evidence of the cuisine’s growing appeal. The popularity of Korean cuisine has increased for a variety of reasons. As a result of people spending more time at home due to the COVID-19 outbreak, K-pop and K-drama viewing has increased in India.

The popularity of Korean cuisine has surely been aided by Indian consumers’ rising attraction to Korean pop culture including K-pop music, Korean TV series, and Korean movies. Moreover, trendy flavours and intriguing new culinary experiences are sought after by diners. In the current global food scene, Korean cuisine is emerging as a fresh Asian flavour, according to Rani Lee of Delhi’s Seoul Restaurant.

Encroachment of Hallyu wave 
Image source: In my Korea

Korean is being taught in Indian schools as a second foreign language.

The recognition of Korean by the Indian government as a second foreign language has prepared the way for Korean language instruction in Indian schools, according to the representative of the Republic of Korea.

To create a solid basis for Korean language education, we will work to prepare curricula and teaching resources for Indian schools. By the time kids who take Korean as a common subject in 2020 enter the ninth grade, we’ll also make sure that the Korean language may be used in CBSE Board exams.

In the meanwhile, the Korean Cultural Centre India has forged sisterhood links with 106 schools and has been working to introduce Korean language instruction to Indian schools.

In 2015, there were just 2 schools offering Korean language programs; by 2019, there were 14 schools offering 493 pupils. Thirteen schools have held Korean language classes for students in grades c through IX this year, of which three have made the language a regular subject. These schools have finished the one-year course in March 2021

Online language study has become more popular recently. The size of the category’s global market is expected to increase by over $29 billion between 2021 and 2026, with a predicted compound annual growth rate (CAGR) of over 18%, according to a report by market research firm Technavio.

Duolingo ran a hyper-localized campaign in August of last year with a focus on Kolkata and Bengali-speaking markets. Digitas India conceptualized and carried out the campaign, which increased the platform’s energetic users in India by 400%. The third-largest user market in India for Duolingo is now located in Kolkata.

Korean has recently gained popularity, but this wasn’t by luck; South Korean authorities jumped at the opportunity to promote their language in ligKorea’srean’s increasingly prosperous exports.

“It is the Hallyu that has persuaded Asian countries at the societal level that Korea is genuinely part of the developed, westernized world,” said John Walsh in his 2014 book on the phenomena. The government’s capacity to advance “national interests in the fields of diplomacy, investment, education, and trade” has increased as a result of this perceived change, he said.

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